Business – Automattic Buying Tumblr

This is a bit of a strange one for me. I don’t really follow Automattic, the owner of the very platform you’re reading this one, all that closely. In fact, I don’t really follow WordPress itself all that closely. I just do my thing and deal with changes as they come up.

Likewise, I don’t know a whole lot about Tumblr, nor do I use it. I am aware of it’s position as a current and/or former blogging platform and that it’s oft-maligned on reddit. I wasn’t even aware of the fact that it’s owned by Verizon and, before that, Yahoo.

To that end, the news that it’s being sold to Automattic for around 3 Million USD doesn’t really evoke much, beyond how absurdly low that price tag is. It’s a little debatable, apparently, the first article I read stated around 3M, but I don’t have a link to it. Most other sources are reporting “below 10M.” That’s just sad compared to the 1B+ USD that Yahoo paid to acquire it less than a decade ago. It’s just… sad.

Still, it’s a good fit for Automattic, I think. They’re already in the blogosphere and Tumblr seems like a complementary product, at least from my perspective. I’m curious if they have any designs on integrating the platforms in any way. I guess time will tell.

I tried to look up a valuation for Automattic itself, and the only number I’m getting is right around 1.16B USD mark from the launch in 2014ish. I was going to look up financial statements to see just how this fits into things. Alas, Automattic is a private corporation and not required to divulge those sorts of details.

I thought it was interesting, anyway. Y’all take care. Maybe don’t buy really expensive social networks then drop the ball.


BlaugustBOnlylogoIn case you haven’t heard, we’re in the middle of an event called Blaugust. The goal is to simply promote and stimulate the blogging community by encouraging people of all skill levels and backgrounds to post. The official post can be found here and it’s never too late to start.

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