GE Big Boy Appliances

Right, so I don’t watch Saturday Night Live, but it has come to my attention that they recently aired a skit featuring Jason Momoa showing off a new line of appliances designed for manly men. Got about 1.25m views on YouTube at the time of writing.

The thing I didn’t expect was to find GE embracing the ad with an astounding 2900 views on their own video. To be fair, it’s probably only amusing due to my general proximity to manufacturing and home appliances.

I honestly suspect the whole thing is a PR campaign. I wouldn’t put it past them to have sponsored the SNL skit to begin with. I mean, they kinda have a history of doing that in the past. The great stop-motion holiday classic Rudolph the Red-Nosed Reindeer (1964) was also sponsored by GE. Lightbulbs, LEDs, and all that. An iconic part of the business that they’ve since spun off or sold I think, much like their appliance business.

It has been telecast every year since 1964, making it the longest continuously running Christmas TV special in history. – Wikipedia

While cute, I’m not sure I see the appeal of “manly” appliances in a practical sense. Not once have I ever though that was a quality my appliances were missing. I view it much the same way I do giant jacked-up trucks with a metal ballsack hanging from the hitch. I’m sure someone somewhere likes it, and that’s their prerogative, but it looks like insecurity to me. Not my thing, I guess.

I’m sure the actual product, if it should ever actually exist, would be much more tame. GE doesn’t really do the bold look or bold colors. They’re more… tech/gadget oriented. Of course, I see no need for the bold colors and such of LG either. I’m fairly practical I guess. My appliances are white, because that’s what was cheap when I bought them. They’re also a mish-mash of random brands. My actual stove is GE, I think. A model they don’t make anymore last time I was looking for replacement parts. Fortunately stove parts seems pretty universal, give or take.

Either way, I just thought it was amusing and weird. Maybe they’re doing it because they aren’t popular in the “manly man” demographic or something. Probably prohibitively expensive too.

I’ll toddle off now, y’all take care. Hopefully you at least got a sensible chuckle out of this nonsense.

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